Ma Qiusha, Must Be Beauty
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Video Art Record

Must Be Beauty

Ma Qiusha

Artist
Ma Qiusha
Title
Must Be Beauty
Year
2009
Medium
Single-channel video
Format
Video Art
Collection
DO2ON Garden Collection

What does time make possible here that a still image could not hold?

Begin with the image, then return to the label, material, scale, duration, and collection context. The work becomes clearer as these clues begin to connect.

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Beauty as pressure on the body

Ma Qiusha uses performance to examine the relation between the female body, beauty standards, and consumer culture. Surrounded by skin-care products, the artist does not apply them to the skin as an advertisement might suggest. Instead, she swallows them. Beauty becomes an invasion and a burden, exposing how commercial aesthetics can shape the body and self-recognition.

Artwork images are provided for viewing and learning reference only. Downloading, copying, screenshotting, redistribution, or reuse outside LFC is not permitted. All artwork rights remain reserved by the artists, rights holders, and DO2ON Garden Collection.

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