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Video Art Record
Must Be Beauty
Ma Qiusha
- Artist
- Ma Qiusha
- Title
- Must Be Beauty
- Year
- 2009
- Medium
- Single-channel video
- Format
- Video Art
- Copyright
- © Ma Qiusha
What does time make possible here that a still image could not hold?
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Look With This WorkBeauty as pressure on the body
Ma Qiusha uses performance to examine the relation between the female body, beauty standards, and consumer culture. Surrounded by skin-care products, the artist does not apply them to the skin as an advertisement might suggest. Instead, she swallows them. Beauty becomes an invasion and a burden, exposing how commercial aesthetics can shape the body and self-recognition.
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Full moving-image access is rights-controlled and available only through request, review, and approved screening conditions. Copyright in each work remains with the artist. Recording, downloading, screenshotting, redistribution, or reuse outside LFC is not permitted.
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